1."everything we know is wrong
                    ( "history" is written by the winners..
                        the first thing THEY do ..IS
                        "erase everything they don't want you to know"

             2. "under-promise and over-deliver"

             3. "knowledge" is the ultimate "currency"
                   it can be converted to "coin of the realm"

                   ( barter is STILL untaxable ? IRS keeps "trying" to TAX it )

                   IF/When it gets converted to "Money" MULTIPLE hands
   "pick" your pocket